Tohoku Electric Power Group Social Media Policy

Established in April 2018
(Revised in April 2020)

1. Introduction

The Tohoku Electric Power Group Social Media Policy sets out the matters, etc. to be observed by all persons working for the Tohoku Electric Power Group in using social media in order not to infringe on the rights, interests, etc. of others.

2. Definition

Social media can be characterized, for example, by their possibility of spreading information to an unintended extent, difficulty in deleting posted information, and risk of the age, hometown, affiliation, etc. of the user potentially being deduced from their history, etc.

3. Basic stances on the use of social media

All persons working for the Tohoku Electric Power Group shall use social media in accordance with the following “observance of rules” and “moral considerations.”

(1) Observance of rules

○ Observance of laws, regulations, and internal rules

Observe various laws, regulations, and internal rules, as well as the Tohoku Electric Power Group Action Guidelines.

○ Protection of intellectual property

When posting photographs, images, etc., observe laws and regulations that protect intellectual property, such as copyrights and patent rights.

○ Protection of personal information and privacy

When posting another person’s personal information, such as their name, or privacy information, such as photographs, the consent of that person to that effect is required.

○ Protection of classified information

Do not send out any information that should not be made public, such as the company’s internal matters or information about customers.

(2) Moral considerations

○ Careful information posting

Imprudent information posting may cause unintended detriments to you and people around you. Post information that is appropriate for the public on the basis of understanding of the characteristics of social media.

○ Faithful and responsible behavior

Do not send out information that makes others uncomfortable, such as libelous or obscene content. In addition, in the case of posting wrong information, promptly correct it.

○ Distinction between public and private

When using social media with your personal account, be careful not to mislead others by distinguishing between public matters and private matters and specifying that the posted information is your personal view.

4. Information posting with official accounts

When using social media with an official account, post information in accordance with the basic stances specified in 3. above, with the aim of enhancing the brand image and value of the Tohoku Electric Power Group by widely communicating through social media and establishing good relationships with society and customers.

5. To people outside our group companies (regarding the posting of official views)

Please bear in mind that not all information posted by Tohoku Electric Power Group companies using their official accounts necessarily represents the official announcements or views of those Tohoku Electric Power Group companies. For official announcements and views, please refer to the website and press releases of each company of the Tohoku Electric Power Group.

＞＞The official accounts of each company of the Tohoku Electric Power Group

6. Awareness of personnel in group companies

Each company of the Tohoku Electric Power Group will continue to raise awareness about the Tohoku Electric Power Group Action Guidelines, this Policy, etc. through various training and education programs.

List of the Official Social Media Accounts of Tohoku Electric Power Group Companies

The official social media accounts held by Tohoku Electric Power Group companies are as listed below.